Using Google Nearby Beacons for Social Proximity Marketing in 2018
As the number of people who purchase goods online nears 2 billion, global e-commerce sales have never been higher. According to Statista, e-commerce sales worldwide are likely to grow from $2.29 trillion in 2017 to $4.48 trillion in 2021. While this is excellent news for online stores, brick-and-mortar retailers continue to struggle, quickly turning into…